What they needed:
Foster parents are the unsung heroes of our society. They care for children who don't have a stable home, and try to make sure they reach their full potential while in their care.
Most people aren't aware that there is a shortage of foster homes available for these children. Many times, when a child needs a supportive home environment, there isn't one available for them…
Palmer Home For Children needed a video to encourage people to consider being part of the solution by becoming a foster parent themselves!
What we did:
In a short two minutes, we thoughtfully conveyed how inspiring foster care can be for children, parents and our world. We wanted to show the hope that foster parents deliver to children. Our purpose was to connect this narrative with meaningful emotion that everyone can relate to.