Memphis Boat Center
Commercial Work
Details
What Memphis Boat Center Needed:
Memphis Boat Center didn’t need another flashy boat commercial with babes in bikinis.
The kind of customers they serve are doing their homework and are driven by much deeper things.
MBC needed to speak to them.
Their audience isn't just shopping for a boat. They are looking for a dealer they could trust...someone who understood why life on the water matters, not just what horsepower comes with it.
The challenge was clear:
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Speak to the real desires of their buyers
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Move beyond features and pricing
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Position Memphis Boat Center as the one dealer you don’t need to second-guess
They needed a story.
What we did:
Instead of producing a traditional boat commercial, we led with true story.
We spent time on the water with three iconic families. We uncovered the deeper emotional driver behind the purchase, and created the video around that truth.
Boats became the vehicle to something deeper.
Our approach included:
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Developing a narrative that reflected the why behind boating, not just the product
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Creating a cinematic, story-first film designed to build trust before a sales conversation ever starts
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Positioning Memphis Boat Center as a guide, not a salesperson, in their customer’s journey
The result was a video that didn’t feel like an ad. It felt like true.
That story-first approach didn’t just resonate with customers, it was recognized by Malibu Boats as the Best Video in the country.
Because when you stop selling and start connecting, people pay attention.
