Start When Certain
Narrative Short Film
International Paper
What they needed:
They needed a video that made people understand why safety is important.
Working in a manufacturing environment can be very dangerous and when you add human distraction to the equation, it gets worse. The idea came from the IP communication team. They needed to send an important message to everyone who works in their company. The message: start working only when everyone on the team is aware of the hazards and on the same page…aka Start When Certain.
With this serious of a message, we couldn’t just make a corporate video that no one would care to watch. This has to hit home with every person that steps in an IP facility.
What we did:
We teamed up with a local indie film director to assist us with a film of this magnitude. In the film, we tell a story of a character struggling with tensions at home while doing an important job. We wanted this film to make a lasting impression on viewers because it may save their life.
Details
Details
What they needed:
International Paper links people to products and companies to communities by creating the packaging that brings fresh fruit to faraway places, protects priceless objects, showcases new technologies and safeguards goods that enhance the lives of consumers around the globe.
They needed to engage their audience and make them understand their boxes ship, store, and help sell the goods and materials that bring the world closer together!
What we did:
- Concept / storyboard
- On-site production
- Animation and graphics
- Editing
We worked with IP's internal team to write the most detailed, yet easiest to under stand script explaining how a corrugated box gets made. We took tours of the facilities to see all of the different machines used to make a box. We took note of what could be captured in camera, .... and what couldn't, well, we chose to animate that. We used animation to dissect these huge machines and explain easily to the consumer the little details that make a box... well, a box.
We knew this video couldn't be basic. It had to stand out. It had to keep the viewers attention.
Creative Film & Storytelling
International Paper
Details
What they needed:
International Paper believes that their business cannot be successful if the areas & locations where it operates are not successful.
That's a good start for any business! But they actually act on that belief.
In 2020, International Paper donated two million boxes to organizations and non-profits in need. But a donation like that obviously has a story behind it that needs to be told.
What we did:
We started with the understanding that IP makes boxes year round and they are readily available to anyone needed, but what makes these boxes special? It's more than just the fact that they were donated. Every box IS unique because of the purpose it serves to the final user.
We told the story of box donation and usage from the box's perspective! It was fun, creative, and just challenging enough!
Creative Film & Storytelling
International Paper
