What they needed:

Over the past several years, Amazon has been building distribution centers across the United States. For each of these locations, they create a mascot, a brand, for the employees to rally around.

MEM1, as the name suggests, was the first distribution center to open in the Memphis area so, they wanted to highlight the idea of Amazon coming to Memphis.

What we did:

We took the concepts we were given: the mascot, the employees, the city and tied them all into a single, cohesive, two minute story.​

The video we created shows the MEM1 bear mascot exploring the city and seeing the landmarks that make Memphis unique. It ends with a celebration with the Amazon employees as he welcomes them to their knew workplace!